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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday 24 April 2014

Sorry for the F word, no apologies for the B word

I was in two minds about how to approach this, and in two minds whether to share the headline in the original.

I was going to paste an extract and then add a bit of erudite (!) Woodreed commentary but then when I read the full piece again (see link) I'm really not sure it can be bettered. And how to choose which extract from a piece crammed full of great quotable quotes?

Perhaps the only thing to add to this cracker of a piece about the power of culture is the B word - that's the B word as in brand.  Internal cultures are created when people inside an organisation behave in a way which is aligned to the brand values.  Not just any old values picked at random from the Motherhood and Apple Pie Book of Corporate Values, but values which are grounded in a clearly defined and differentiated brand which has a solid proposition relevant to its target audience.

So I'm with you Brian Chesky all the way on this - just so long as we don't forget it's the brand values that lie at the heart...
"By upholding our core values in everything we do. Culture is a thousand things, a thousand times. It’s living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall. We have the power, by living the values, to build the culture. "

2 comments:

  1. Wonderful stuff. It's so simple when you think about it. I especially love this bit...
    "Ever notice how families or tribes don’t require much process? That is because there is such a strong trust and culture that it supersedes any process. In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes."

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