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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday 28 September 2015

Know F all about Gen Y? Get the IQ PDQ


#downwiththekids

PWC estimate that the millennial generation, or Gen Y ( born roughly between 1980 and 2000) will make up half of the global workforce by 2020. They are a generation like none other, with expectations and demands of their own that will reshape the world of work.

I’ve been in a couple of meetings recently with clients of a certain seniority and of a certain age whose lack of knowledge about them was startlingly evident. OK so they knew they had some 25 year olds milling about their office, but they didn’t know just how different they are from generations gone before them or how to even begin to engage them in the workplace.

Tech firms and TV, music and media bods and the like have it sussed, as it’s Gen Y central there; all hipster beards, BYOD, dogs in the office, gin flavoured popcorn and knowing whose Spotify playlists to follow. It’s the more established traditional, dare I say it old school employers, who make up the majority of global businesses in terms of number of employees who need to play serious catch up.

Woodreed’s been thinking about the Millennial generation at work and have written a report which helps senior leaders and internal communicators gain insight into this unique generation. We think it’s an essential read. If you’d like a look, grab yourself an organic fair trade soy latte with a shot of caramel and click here to read the report in full.